Our Cookie Policy, Explained
This page sets out how we at Freshbet Casino use cookies on fresh-bet.org.uk, why we place them, how long they stay on your device, and the choices you have. No legal jargon, just the facts.
What Cookies Actually Are
A cookie is a small text file that a website saves on your device when you visit. It stores a snippet of data, often just a random ID, that the site reads back on your next visit. That is how we recognise you when you log in, keep your game filters in place, or remember that you dismissed a banner.
We place two broad kinds on fresh-bet.org.uk. Session cookies exist only while your browser tab is open and are deleted the moment you close it. Persistent cookies stay on your device for a set period, from a few days up to twelve months, depending on their purpose.
Cookies are not programs and cannot install anything on your device. They cannot read your files or access other sites you visit. They simply let our site and our partners remember things between page loads.
The Cookies We Use
Strictly necessary
These cookies keep the site working. Without them you could not log in, deposit, or play, because your session and authentication token would be lost between every page load. They also carry security functions such as fraud prevention and load balancing. We do not ask for your consent to set them, because the site cannot operate without them.
Functional
Functional cookies remember your choices: your language, your preferred currency, whether the sportsbook or casino lobby loads first, and your last-used deposit method. They are convenient rather than essential, so we only set them if you accept functional cookies in our banner.
Analytics
Analytics cookies show us, in aggregate, how visitors move through the site: which pages load slowly, where people drop off during registration, and which games get the most play. The data is aggregated and cannot identify you personally. We use it to fix problems and improve navigation.
Marketing
Marketing cookies support the promotional offers you see, including retargeting ads that remind you about a bonus you viewed but did not claim. They also help us measure whether an advertising campaign actually brought players to the site. These cookies are set only with your consent, and you can withdraw that consent at any time.
| Cookie type | Purpose | Example names | Duration | Opt-out |
|---|---|---|---|---|
| Strictly necessary | Login session, security, fraud prevention | FBSID, fb_auth, fb_csrf | Session to 30 days | Not available |
| Functional | Language, currency, lobby preferences | fb_lang, fb_prefs | 90 days | Banner or browser settings |
| Analytics | Aggregated traffic and behaviour data | fb_anon_id, _ga | 90 to 365 days | Banner or browser settings |
| Marketing | Retargeting and campaign measurement | fb_ads, fb_aff | 30 to 180 days | Banner or browser settings |
Third Party Cookies
Some cookies on our pages are set by partners we work with, not by us directly. We allow three categories of third-party cookies and nothing beyond them.
Analytics providers help us count visits and understand site performance. Advertising networks serve and measure the promotional campaigns that fund our bonuses, including the retargeting ads described above. Payment providers set cookies during deposits and withdrawals so that transactions can be completed securely and returned to your account without errors.
Every third party that sets cookies through our site must have its own cookie policy and its own mechanism for you to object. We list the applicable providers in our cookie banner at the time consent is requested, so you always know who is placing what before you decide.
- Analytics providers: aggregated measurement of site usage and performance
- Ad networks: campaign delivery, frequency capping and retargeting
- Payment providers: secure transaction processing during deposits and withdrawals
Managing Your Preferences
On our site
The first time you visit fresh-bet.org.uk, our cookie banner lets you accept all categories or reject everything except strictly necessary cookies. You can also open granular settings and toggle analytics, functional and marketing cookies individually. Your choice is stored for twelve months, after which we ask again.
Changed your mind? Open the cookie icon in the footer of any page or email [email protected] and we will action your request within 48 hours.
In your browser
All major browsers let you block or delete cookies independently of our settings.
- Chrome: Settings, Privacy and security, Third-party cookies
- Safari: Settings, Privacy, Manage Website Data
- Firefox: Settings, Privacy and Security, Cookies and Site Data
- Edge: Settings, Cookies and site permissions
What blocking means
Blocking strictly necessary cookies will break core functions: you may be logged out mid-session, or deposits may fail. Rejecting analytics or marketing cookies carries no functional penalty at all. The site works fully; you will simply see fewer personalised offers and more generic advertising.
How Long We Keep Them
Every cookie we set has a defined lifespan, and we do not extend it silently. The table below shows the maximum retention per category before the cookie expires or is deleted by your browser.
| Category | Retention | Notes |
|---|---|---|
| Strictly necessary (session) | Until you close your browser | Deleted automatically |
| Strictly necessary (login) | Up to 30 days | Only if you tick Remember me |
| Functional | 90 days | Language and preference storage |
| Analytics | 90 to 365 days | Aggregated reporting only |
| Marketing | 30 to 180 days | Retargeting and measurement |
Updates to This Policy
When we add a new cookie category, a new third-party provider, or a change in retention periods, we update this page and change the effective date at the top. For material changes that affect your consent, we show the cookie banner again on your next visit so you can review and confirm your choices. Continuing to use the site after a re-prompt means you accept the updated policy.
Questions about anything on this page? Our live chat runs 24/7, or write to [email protected] and our data protection team will respond within 48 hours.
Frequently asked questions
Can I play at Freshbet Casino without any cookies?
Not entirely. Strictly necessary cookies handle your login session and payment security, so those must stay. You can reject analytics, functional and marketing cookies in the banner and everything else works normally.
Do cookies contain my personal data?
Mostly they contain a random identifier. Some, such as a login token, are linked to your account so we can keep you signed in, but cookies never store your password or payment details.
How do I withdraw consent after accepting?
Open the cookie icon in the site footer to change your settings at any time, or clear cookies in your browser. You can also email [email protected].
How often will I see the cookie banner?
Once per consent period. Your choice is stored for twelve months, and we re-prompt after that or whenever a material change to this policy requires fresh consent.